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  • Starbucks Redesign

    Redesigned the app to improve the information architecture and visuals

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    Overview

    During the time I was making my career switch my final year at NYU, I was pulling all nighters left and right. Coffee being my lifeline, I used the Starbucks app many times for those late nights. Through this, I came across areas in the app where I thought could use improvements. I decided to redesign solutions for these areas of friction.

    The results

    There’s no meaningful outcome as this is an ongoing side project.


    The neat thing, however, is that this project was done in July of 2017, and while the app looked very different then, several of the solutions I suggested in this project ended up being implemented in today’s version of the app.

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    Improved navigation

    The old design had eight navigational items all squeezed at the top, making it both crammed and hard to reach.


    I redesigned the navigation to give better visual heirarchy while still maintaining the primary actions, such as mobile pay and store locations.

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    Explicit Actions

    Some of the icons being used served different actions but had the exact visual treatment. For example, a circular plus icon represented both “Add” item and “Copy” item — this can be confusing, especially in similar ordering contexts.

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    I also replaced icons where I could with more explicit buttons since there was both space for it and communicates the action clearer.

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    Updates

    I worked on this project around July of 2017. Since then, the Starbucks app has gone through many design updates.


    The cool thing is that a lot of the changes I proposed in this project eventually were implemented as solutions in the current app as of July 2019.

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