The core expeirence for Meetup revolves around being part of a group and attending events that the group hosts. However, the group page information architecture was a bit unclear and did not highlight the organizer as much as it should.
A project lead by John Merlino and Benjamin Baur, I helped take the project to launch by working with design system engineers to figure out how to compromise and launch ASAP.
The project was not about moving numbers but more about helping organizer and members feel more empowered and confident with planning and attending their events. That being said, we still saw a 1% increase in member participation in signups and rolled out to 5 million people in January 2019.
John Merlino (Design Lead)
Benjamin Baur (Design Lead)