Betterment at it's root is an investment platform. However, the business saw an opportunity to become a holistic financial management platform.
One glaring, missing piece was cash management and so Checking was launched to help people manage their investments and cash in one place.
Full public launch in April 2020 right when pandemic started. Reached 100% of tenured customers and released to new customers.
Amanda Hayat (Product Manager)
Amar Parikh (Product Manager)
David Kroner (Designer)